Personal CFO

PERSONAL CFO (noun; per-son-al C-F-O): Reliable advisor that combines asset management with comprehensive financial planning and continuous stewardship of a client’s overall financial portfolio. Coordinate with client’s other financial professionals to ensure that all parties are operating in sync toward fulfillment of client goals.

Many people have relationships with multiple financial professionals-accountants, estate planning attorneys, financial advisors, insurance agents, and more. Often what happens in these tangled webs of professionals are missed connections, lost opportunities, and coordination gaps. When your CPA isn’t talking to your financial advisor and estate planning attorney, your financial plan may not be working as intended. This can be a detriment to achieving your financial goals.

A financial advisor who works as your Personal CFO will potentially uncover opportunities that may be overlooked by other professionals who are not working in concert to execute your financial plan. Your Personal CFO can coordinate all of your financial professionals and keep your plan on track. Tartan Wealth Management’s advisors are qualified to be your Personal CFO. Our advisors can provide tax planning, investment management, insurance services, estate planning services, and be a source for any general financial advice. Alternatively, if you already have trusted professionals TWM advisors’ can coordinate and help optimize these relationships. This can help manage down your costs and streamline your financial life in an unbiased manner while maintaining these relationships.


First, a Personal CFO can see the big picture of your financial life-from tax returns and insurance policies to investment plans and estate documents. A Personal CFO shoud have perspective on all aspects of your financial plan and not just focused on a narrow viewpoint.

Second, a personal CFO asks questions that others may not. These questions may not seem relevant to your financial situation-such as questions about your passions, interests, and ambitions. Whether you want to retire early, buy that dream vacation home, or travel the world-your passions all matter to your Personal CFO that may not matter to your other financial professionals.  The answers to these questions can provide insight into your personal financial situation.

Third, a personal CFO can build a team of financial professionals that can be called upon to fill in the missing pieces of a financial plan.

The most important aspect of having a Personal CFO is to ensure that all of your financial initiatives are being met in a coordinated fashion by all of your financial professionals. This can potentially save you money by reducing wasted efforts or conflicting advice from your financial professionals.



  • Review prior year tax returns to determine if there are potential opportunities to reduce future tax liabilities.
  • Review proposed securities transactions to determine tax impact.
  • Ongoing discussion with your tax preparer to coordinate tax reduction opportunities.
  • Ongoing consultation with client to determine opportunities in their financial picture to maximize tax reduction opportunities.
  • Consultation with specialized tax professionals as needed.


  • Prepare a comprehensive, customized financial plan unique to individual needs.
  • Create Investment Policy Statement to help ensure risk tolerance objectives are being met.
  • Consult with investment professional (if not TWM) on an ongoing basis to discuss portfolio strategies utilized.
  • Monitor portfolio performance on a regular basis.
  • Monitor investment fees paid to help ensure they are in line with the industry.


  • Review type and amount of insurance coverage to determine if appropriate.
  • Perform insurance audits on universal or variable insurance policies to compare actual vs. projected performance.
  • Analyze purpose and structure of policies to determine if ownership and beneficiary designations are appropriate.
  • Provide comparison shopping to search for opportunities to reduce cost and increase coverage as needed.
  • Review all home, auto, and liability coverages for opportunities to reduce costs and potentially improve coverages as needed.


  • Review existing wills, trusts and powers of attorney documents to help ensure compliance with current laws.
  • Summarize provisions of all existing estate documents to help ensure consistency with changes in personal objectives.
  • Project costs of estate administration and tax implications.

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